When the Breeders’ Cup debuted in 1984, it was appointment television. Back then, racing’s biggest hurdle wasn’t accessibility; it was awareness. Fast forward forty years, and the roles have reversed. As streaming splinters audiences and subscriptions pile up, accessibility has quietly become one of the sport’s biggest barriers.

Offering a temporary open window not only simplifies the experience — it also signals goodwill. It says, “We want you to watch.” Accessibility isn’t charity; it’s strategy. A small gesture on racing’s biggest stage could yield long-term gains in both audience and loyalty.

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