Posts in Business Growth
100% Bonus Depreciation Is Here to Stay—And It’s a Power Play for the Horse Racing Industry
100% Bonus Depreciation Is Here to Stay—And It’s a Power Play for the Horse Racing Industry

At a time when capital efficiency matters more than ever, OBBBA makes 100% bonus depreciation permanent, retroactive to January 20, 2025. That means racehorse trainers, owners, breeders, and farm operators can now deduct the full cost of key investments—horses, barns, tech, equipment—in the same year those investments are made.

Read More
Business GrowthTara CochranHorseRacing, ThoroughbredIndustry, EquineBusiness, AllAboutTheRace, BusinessOfHorseRacing, OBBBA, BonusDepreciation, TaxPolicy, CapitalInvestment, Agribusiness, EquineEconomy, RacingIndustry, HorseBreeding, EquestrianFinance, DepreciationIncentives, PrivateEquity, HorseFarmInvestment, InvestorOpportunity, EquineTaxStrategy, ThoroughbredBreeding, RacehorseOwnership, AssetBasedBusiness, EquineAgriculture, HorseRacingFinance, HighCapitalIndustriesComment
New Players at the Gate: Why More Brands Are Betting on Horse Racing—and What You Can Learn from It
New Players at the Gate: Why More Brands Are Betting on Horse Racing—and What You Can Learn from It

Horse racing has long attracted luxury brands drawn to its pageantry and prestige. But in recent years, it’s evolved into a dynamic testbed for a broader range of businesses—wellness tech, consumer goods, regional startups, and even athlete-led ventures—all finding smart, authentic ways to break into the space, reach new audiences, and build brand relevance.

Read More
Sponsorship Deals, Marketing Strategy, Business GrowthTara CochranHorse Racing Sponsorships Cross-Industry Brand Partnerships Consumer Brand Activation in Sports Marketing Strategy Horse Racing Kinetic Arm Jockeys Dan-O’s Rich Strike Hildebrandt Ice Cream Triple Crown Lifestyle Brand Sponsorships Equine Sports Marketing Influencer Marketing in Racing Sports Tech Horse Safety StrideSAFE Technology Jockey Sponsorship Deals Retail ROI from Sponsorship Sports Marketing Success Stories, Junior Alvarado, Umberto Rispoli, Triple Crown, K2 Sleeve, Kinetic Arm, Sovereignty Horse, Kentucky Derby, Churchill Downs, Belmont StakesComment
The Power of Mobile Optimization: Why Your Racing Business Needs a Mobile-First Strategy
The Power of Mobile Optimization: Why Your Racing Business Needs a Mobile-First Strategy

As more users turn to mobile devices for browsing, shopping, and engaging with brands, having a mobile-first strategy is no longer optional—it’s essential. Whether you’re promoting a farm, a racing stable, a sponsorship opportunity, or an upcoming event, mobile optimization ensures your business reaches the right audience at the right time.

Read More
Business Growth, digital marketing, Marketing Strategy, Social Media Management, Mobile OptimizationTara Cochranmobile optimization, mobile-first strategy, SEO for horse racing, website optimization, social media marketing, digital marketing, mobile-friendly websites, racing business marketing, website speed, responsive design, horse racing industry, mobile user experience, search engine rankings, video marketing, social media engagement, digital strategy, mobile traffic statistics, marketing for trainers, equine business growth, branding in horse racing, All About The Race, the business of horse racingComment
Media And Marketing Strategy To Help Your Racing Brand Stand The Test Of Time
Media And Marketing Strategy To Help Your Racing Brand Stand The Test Of Time

In horse racing, leaving your mark in the sport isn’t just about winning on the track—it’s about building a brand that resonates with your audience and lasts. Whether you’re aiming to increase visibility or establish a lasting legacy, the right marketing strategy is essential. Here's how branding, social media, and authenticity can impact your racing business.

Read More
digital marketing, Digital Advertising, Business Growth, branding, B2C MArketing, B2B Marketing, horse racing, Marketing Strateg Social, Marketing Strategy, Networking, public relations, ROI Optimization, Social MEdia, Social Media Management, Sponsorship DealsTara Cochranmedia, Marketing, Social Media, the business of horse racing, Public Relations (PR), Public Relations, marketing strategy, branding, B2B, B2C, transparency in racingComment
Why LinkedIn Should Be at the Heart of Your Personal and Business Branding Strategy
Why LinkedIn Should Be at the Heart of Your Personal and Business Branding Strategy

When it comes to professional networking and personal branding, LinkedIn continues to set the standard. With over 1 billion users worldwide as of 2025, the platform has evolved far beyond being a digital resume. It’s now a powerhouse for both B2B and B2C businesses and a central hub for professional storytelling.

Read More
branding, Business Growth, Digital Advertising, horse racing, Marketing Strategy, public relations, ROI Optimization, Social MEdia, Social Media Management, Sponsorship Deals, digital marketing, B2B Marketing, B2C MArketing, NetworkingTara CochranLinkedIn, Social Media, Branding, B2B, B2C, Emerging Trends, Business, Horse Racing, All About The Race, Marketing, Advertising, Networking, Public Relations Comment