The Heartbeat of Horse Racing: Racing's Real Influencers Have Been Here All Along

It's tempting to think racing's popularity problem can be solved by the next influencer or viral moment. But the data tells a different story: Nielsen reports 92% of consumers trust authentic voices over celebrities, while brands built on genuine storytelling grow customer loyalty two to three times faster than those chasing short-term promotional campaigns.

Racing doesn't need gimmicks—it has storytellers everywhere: grooms brushing horses at 4 a.m., exercise riders grinding through dawn, trainers enduring crushing losses yet returning out of love for the game. These stories don't need scripts or glossy filters. They need a spotlight, because nothing builds loyalty like the raw triumphs and struggles of the people who make racing what it is.

branding, Business Growth, digital marketing, B2B Marketing, B2C MArketing, horse racing, Marketing Strategy, public relations, Racing Business, Social Media Management, Sponsorship DealsTara CochranOctober 2, 2025horse racing marketing authentic racing content racing industry marketing thoroughbred racing promotion racing social media strategy equine marketing racing content creators horse racing influencers racing community building authentic storytelling racing brand marketing horse racing PR racing digital marketing equine industry promotion racing content strategy horse racing engagement racing audience development thoroughbred marketing racing social media equine content creation racing marketing professionals horse racing communication racing industry voices authentic racing stories racing marketing strategy, horse racing marketing, authentic racing content, racing industry marketing, thoroughbred racing promotion, racing social media strategy, equine marketing, racing content creators, horse racing influencers, racing community building, authentic storytelling, racing brand marketing, horse racing PR, racing digital marketing, equine industry promotion, racing content strategy, horse racing engagement, racing audience development, thoroughbred marketing, racing social media, equine content creation, racing marketing professionals, horse racing communication, racing industry voices, authentic racing stories, racing marketing strategy, horse racing marketing trends 2025, authentic racing content strategy, racing industry social media best practices, how to market horse racing authentically, racing content creation tips, horse racing digital marketing strategyComment

100% Bonus Depreciation Is Here to Stay—And It’s a Power Play for the Horse Racing Industry

At a time when capital efficiency matters more than ever, OBBBA makes 100% bonus depreciation permanent, retroactive to January 20, 2025. That means racehorse trainers, owners, breeders, and farm operators can now deduct the full cost of key investments—horses, barns, tech, equipment—in the same year those investments are made.

New Players at the Gate: Why More Brands Are Betting on Horse Racing—and What You Can Learn from It

Horse racing has long attracted luxury brands drawn to its pageantry and prestige. But in recent years, it’s evolved into a dynamic testbed for a broader range of businesses—wellness tech, consumer goods, regional startups, and even athlete-led ventures—all finding smart, authentic ways to break into the space, reach new audiences, and build brand relevance.

Sponsorship Deals, Marketing Strategy, Business GrowthTara CochranJuly 1, 2025Horse Racing Sponsorships Cross-Industry Brand Partnerships Consumer Brand Activation in Sports Marketing Strategy Horse Racing Kinetic Arm Jockeys Dan-O’s Rich Strike Hildebrandt Ice Cream Triple Crown Lifestyle Brand Sponsorships Equine Sports Marketing Influencer Marketing in Racing Sports Tech Horse Safety StrideSAFE Technology Jockey Sponsorship Deals Retail ROI from Sponsorship Sports Marketing Success Stories, Junior Alvarado, Umberto Rispoli, Triple Crown, K2 Sleeve, Kinetic Arm, Sovereignty Horse, Kentucky Derby, Churchill Downs, Belmont StakesComment

The Power of Mobile Optimization: Why Your Racing Business Needs a Mobile-First Strategy

As more users turn to mobile devices for browsing, shopping, and engaging with brands, having a mobile-first strategy is no longer optional—it’s essential. Whether you’re promoting a farm, a racing stable, a sponsorship opportunity, or an upcoming event, mobile optimization ensures your business reaches the right audience at the right time.

Media And Marketing Strategy To Help Your Racing Brand Stand The Test Of Time

In horse racing, leaving your mark in the sport isn’t just about winning on the track—it’s about building a brand that resonates with your audience and lasts. Whether you’re aiming to increase visibility or establish a lasting legacy, the right marketing strategy is essential. Here's how branding, social media, and authenticity can impact your racing business.

Why LinkedIn Should Be at the Heart of Your Personal and Business Branding Strategy

When it comes to professional networking and personal branding, LinkedIn continues to set the standard. With over 1 billion users worldwide as of 2025, the platform has evolved far beyond being a digital resume. It’s now a powerhouse for both B2B and B2C businesses and a central hub for professional storytelling.